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Investment readiness’: helping enterprises access equity finance for growth

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30 March 2001

H M Treasury/Small Business Service consultation document


Introduction

1.                  The Government places high priority on improving the climate for enterprise creation and growth across the UK. As part of this strategy, the Treasury and DTI have introduced in recent years a portfolio of policies designed to improve the supply of finance, particularly risk capital, to enterprises with growth potential. For this capital to be used effectively, more small and medium sized enterprises (SMEs) need to have a better understanding about whether external equity is relevant to their business strategy, and if so how best to secure and manage this investment. To complement its supply-side measures, the Government intends to stimulate wider access for SMEs to advice to help them to become ‘investment ready’.

 

2.                  This note sets out the Government’s proposals for taking forward policy in this area. It is a working document, and designed to stimulate feedback which can then be used to refine policy objectives and assist with designing their implementation.

 

Government policy statements

3.                  In the Pre-Budget Report (November 2000), the Treasury highlighted the Government’s interest in this area, with the following statement:

“To take advantage of this increased [equity finance] supply, more SMEs with growth potential need greater understanding of venture capital and specialist advice on how to structure business plans to secure external equity finance, to make themselves 'investment ready'. There is evidence of a gap in this market, akin to the classic 'equity gap'. The Government has therefore asked the SBS, working with the Regional Development Agencies and in consultation with the Small Business Investment Taskforce and market practitioners, to make early progress in identifying measures to bridge this gap, with a view to harnessing the expertise of the private sector as rapidly as possible.”

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4.                  The DTI followed up on this initial proposal in the White Paper on Enterprise, Skills and Innovation (February 2001):

“Besides ensuring that firms have access to the finance they need at all levels, it is equally important for firms to know what external investment is on offer and what it means for them to take the plunge. Some firms may hold back from seeking external finance because they are unsure about the practicalities and worried about the complications. Others may not be aware that they are in a position where external finance can help them out or can facilitate a new level or dimension of operation. The Small Business Service (SBS) will therefore launch, by the summer, a set of initiatives to help small businesses understand external investment better and become better prepared to take it on. We will be looking for innovative approaches to assist small firms on this issue and will encourage interested parties to come forward with a range of ideas on how the SBS can support, build on and spread best practice, using the Business Link network as appropriate.”

 

5.                  This paper is aimed at raising awareness among key private sector operators, including business advisers, enterprise agencies and finance providers of the joint Treasury and DTI/Small Business Service interest in developing policy in this area. It is also aimed at stimulating early interest from potential sponsors of initiatives that could subsequently be supported by the SBS.

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Risk capital for SMEs: Economic and market context

6.                  Risk capital, in a variety of forms and from a range of sources, is an increasingly important source of capital for SMEs in the UK. Whilst it currently accounts for only a small proportion of total SME financing in the UK, risk capital plays an important role in financing higher-growth small firms. Since the mid 1990s, there has been substantial growth in the supply of risk capital to enterprises from the both formal venture capital funds and from informal individual ‘business angel’ investors.

 

7.                  Venture capital investment in the UK rose to £1,503 million in 1999 (up from £580 million in 1995) involving some 800 companies. Of this total, £347 million was invested in early stage ventures involving 260 companies[1]. Business angel investment is also increasing rapidly. Although data on this market is much less comprehensive, the supply of UK business angel investment is estimated at around £500 million per year, from some 18,000 actual and potential business angels, investing in some 3,500 businesses[2]. These figures are backed up by data on the Inland Revenue’s Enterprise Investment Scheme (designed to encourage individuals to invest in smaller higher risk trading companies); capital committed under EIS is currently estimated at some £250 million during 1999-2000, a significant increase from the average of £50 million per year in the mid 1990s[3].

 

8.                  The SBS is taking forward a number of initiatives aimed at increasing the supply of finance, in particular risk finance, to SMEs. These include the setting up of Regional Venture Capital Funds and the stimulation, through the National Business Angels Network, of the business angel market. To complement these measures and to ensure that small businesses can take advantage of these new sources of funding, it is important that more small businesses are helped to understand the options available and know how to make their business proposals into attractive investment opportunities.

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9.                  This increased supply of finance will continue to seek out investee enterprises with the potential to deliver substantial growth. There is  evidence that venture funds are achieving this aim (although year on year returns remain volatile): the average returns for early stage funds in 1999 was 40.9 per cent, up from the annual average return for the five years to 1999 of 16.7 per cent[4]. But for this trend to continue, venture capital funds and business angel investors need to work with enterprises which have an understanding of the potential and implications of using external equity finance.

 

10.             This mismatch between the increased supply of equity capital and enterprises’ ability and ambition to use the finance effectively is of increasing concern to investors. Recent research by the Bank of England concluded that:

“While the availability of risk capital for technology-based small firms (TBSFs) appears to have improved in recent years, some firms still report difficulty in raising finance, perhaps because they are not always seen to be ‘investment ready’. Initiatives like the Small Business Service’s SMART scheme, and organisations like UK Business Incubation, are making important contributions in this area. But more could be done to assist start-up and early stage TBSFs to understand the expectations and requirements of investors.”

 

11.             This is borne out by other research which points to a gap between demand and supply. Some small businesses owners in the UK are put off seeking venture capital funding because they are afraid it will mean giving up control of the business to the investor[5]. Some of these will own businesses with growth potential but choose to keep them small and independent rather than take the equity route.  Helping such people gain a fuller understanding of the implications of giving up an equity stake should lead to an increase of the number of investable projects that come before investors.

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Q1 Is this analysis of the relative weakness on the demand side correct? What are the particular weaknesses in the understanding of external equity finance which venture funds and business angels see among potential investee companies? For what size and stage of business are these demand side issues most acute?

Support for “investment readiness”

 

12.             At the broadest level, enterprises’ understanding and acceptance of external equity are conditioned by the attitudes to business creation and growth in society as a whole. The Government is addressing the need for a more pro-entrepreneurial climate through several channels. It is supporting ‘Enterprise Insight’, a long-term campaign to highlight the contribution of enterprises to job and wealth creation and to celebrate successful entrepreneurs and growth companies. The Government is also boosting enterprise activities in schools.

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13.             More specifically in the arena of business financing, a combination of private sector and public sector-supported services currently provide a range of advice to SMEs on financial management issues, including access to equity finance:

  • Many banks offer financial management information to their SME customers. Some banks are participating in a long term pilot study in East Anglia involving the provision of extra financial management training to participating firms. Several of the major High Street banks are also supporters of the National Business Angel Network and will make referrals of SMEs seeking risk capital to this and other business angel networks.

  • The British Venture Capital Association produces free guidance to entrepreneurs on understanding and obtaining venture funding.

  • Many accountancy and corporate finance practices across the UK provide professional technical support for SMEs to help assess their business strategy, structure business plans and manage the raising of equity capital.

  • Most Business Link operators (the local outlets of the SBS) provide general financial advice and signposting to local private sector advisers in the more specialised field of corporate finance. Some Business Links also support innovative ‘investment readiness’ services, in partnership with local venture investors and private sector business advisers. Other Business Links are partners in regional business angel networks. (Some examples are highlighted at paragraph 16 below).

  • Many enterprise agencies and business incubators also provide business mentoring and financial advisory services for their client SMEs.

  • Some business angel networks assist investee enterprises to improve their ‘investment readiness’ as part of their match-making service with potential investors.

 

Q2       How accurate is this description of the current array of specialist advice for SMEs on financial management and risk capital raising? Are there particular sectors of the SME market, by size of firm, geographical base or business activity, where there are particular shortfalls in SME advice?

 

14.             There is persistent evidence that many UK SMEs remain wary of risk capital and/or are frustrated about their inability to raise sufficient finance. At the same time, venture capital providers are concerned about the poor quality of many SMEs’ bids for financing. This strongly suggests that the current patchwork of commercial and publicly-supported services is not bridging the gap between SMEs and potential investors.

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15.             This gap in knowledge, understanding and technical know-how appears to be most acute at the smaller end of the enterprise finance market. It matches closely the ‘equity gap’ for investments of less than £0.5 million that has been identified as a Government policy target and is being addressed through such measures as the public-private Regional Venture Capital Funds. The economic factors behind this gap include:

  • higher risks of developing smaller enterprises with weaker finances and narrower range of management skills and experiences (for example, the directors may have had neither personal experience of working with outside investors, nor of using finance other than overdraft or bank loans and founders’ equity;

  • symmetric information between the enterprise and potential corporate finance advisers, requiring the latter to undertake due diligence in order to be able to provide informed advice;

  • fixed costs of conducting due diligence, appraising and advising smaller enterprises, which tend to make cost of advice prohibitively expensive for firms seeking relatively small amounts of finance (i.e. less than £1 million);

  • although these costs can be, and sometimes are, deferred through use of contingent fees or, even advisers taking equity in lieu of fees, this service is typically provided only to those SMEs which are judged to have reasonable prospects of raising at least £1 million from venture capital sources. So the ‘equity gap’ in the supply of capital has a ‘knock on’ effect in the provision of risk capital advice to SMEs;

  • local banks providing debt finance, local accountancy practices providing audit / financial management services, and local Business Link / enterprise agencies may not be well placed to understand the extra risk capital needs of their client SMEs. Even where they do, these local service providers may not be well connected to regional specialist sources of advice and/or regional networks of business angels and venture capital funds. There can therefore be gaps in a potentially useful referral network.

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Q3       Do these factors accurately describe the economics of this particular market and the potential barriers to its efficient operation for SMEs seeking first-time external risk capital? Which of the factors are most significant?

 

Bridging the ‘investment readiness’ gap for SMEs

16.             The apparent gap in this market is being addressed in part in a number of UK regions through a variety of different means, often involving a partnership between an agency with the primary contact with SMEs and specialist advisers. This section highlights three particular examples:

 

Business Investment Network Limited

The Network is a non-profit company limited by guarantee that acts as a catalyst and clearinghouse for bringing investors (either directly or through intermediaries) and cash-seeking companies together. It strives to facilitate agreement between potential investors and investees in a positive and pro-active manner, and provides a forum for fast growing companies to access all their needs for profitable growth. It covers the Northamptonshire, Milton Keynes & Bucks and surrounding areas, and is supported by the Business Links of Northamptonshire and Milton Keynes & Bucks.

 

EquityLinkTM

This independent and autonomous service, developed and operated since 1995 by Business Link Hertfordshire and operating in the South East and East Anglia, is designed to help SMEs and advise them on the routes through to equity capital. EquityLinkTM set out to find out what investors really wanted in a company and to introduce the parties much earlier in the process, having found that even where a business plan had been professionally prepared it usually underwent substantial changes during negotiations with the parties. EquityLinkTM assesses each applicant company’s realistic potential for growth, based on a range of factors, and then introduces its plans to investors which are considered to be a potential source of finance and long term partnership for the SME.

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BL Hertfordshire

Business Link Hertfordshire has witnessed a large rise in the number of businesses being set up in their area to exploit new technologies and many of these face problems in raising finance. To help address this, they have set up a Technology Exchange that includes Fit 4 Finance - an investment panel. The panel consists of a representative of the business angels pool; an expert on marketing; a venture capitalist/investment banker; a technical expert and a representative of a clearing bank. The panel goes through a business proposal with the entrepreneur, tearing it to pieces and putting it back together again.

The benefits to the entrepreneur come as much from the learning experience, and the contacts/leads, as the potential investment. 20% of proposals examined go on to attract finance (usually amounts below £150,000).

 

mustard.uk.com

mustard.uk.com was established in 2000 as a new interface between new and aspiring West Midlands entrepreneurs and the support they may need to develop their new business to its fullest potential. Working with mustard.uk.com to develop their business gives entrepreneurs access to a portfolio of tailor-made support from business consultants in the region. mustard.uk.com aims to help to SMEs through providing access to business solutions, an inside track to finance, business planning, legal know-how and technology. The initiative typically provides around £5,000 of professional support to help high growth start-ups including technology based companies.

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Q4       What other ‘investment readiness’ services are provided for SMEs? How do the services differ across the UK’s regions? To what extent are different publicly-funded agencies (such as Business Links) involved in different services, either as provider of advisory services or co-funder of services provided by others? What evidence is there of the effectiveness of such services?

 

17.             These examples highlight the variety of means for addressing SMEs’ demand for high quality and accessible advice on raising equity finance to help them meet their business strategies. Each approach, however, is based upon linking a number of elements to provide a connected service:

  • Definition of the target group of SMEs

  • Accessing and networking with potential SME clients

  • Selecting SMEs for provision of service

  • Referral to advice providers

  • Interface with equity finance suppliers

Linking these elements of the service is the role played by the service ‘sponsor’, responsible for defining the service parameters and contracting with the various partners.

 

18.             The following section describes briefly each of these service elements

 

Q5       How well does the following describe the stages in the provision of ‘investment readiness’ advice?

  • Definition of the target group of SMEs: this varies according to the nature of the regional equity finance market and the advisory skills which the service can deploy. But operating according to a clear definition is important as this helps to focus limited resources on those enterprises which can most benefit from the service. External equity finance will always be of relevance to only a minority of SMEs, so it is important that advisory services are able to filter at an early stage those for whom further support is likely to be useful.

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Q6       What particular definitions of target SMEs are currently used? What definition would encompass that group of SMEs which would benefit from ‘investment readiness’ advice and which currently may struggle to obtain such advice on a fully commercial basis? What are the pros and cons of widening the definition to include smaller enterprises?

  • Accessing potential SME clients: most services attract SMEs through use of web-based marketing, supplemented by referral via the respective networks of the organisations which together make up the service partnership. There may also be signposting to the service from other organisations which are not partners in the service.

 

Q7       What mechanisms work well in ensuring that ‘investment readiness’ services are publicised to a wide range of potential SME clients? How can organisations as part of a service partnership efficiently refer their SME clients to the point of initial assessment and service provision thereafter? What are the incentives on individuals and organisations to make such referrals? What are the pros and cons of widening the referral networks within a particular region to encompass more organisations which have a commercial interest in the successful financing and growth of SMEs?

  • Selecting SMEs for provision of service: since most services are part financed from public-sector resources, and the charge to each SME therefore below the full market cost, some other means of filtering demand is necessary. The selection of SMEs typically uses a combination of the definition of the target group along with an initial qualitative and/or quantitative assessment of how applicant SMEs match up against the definition. On completion of this stage, SMEs are often charged a relatively low nominal figure as sign of their commitment to the process.

  • Referral to advice providers: following the initial sift, SMEs are referred on to the advice provider, either within the same organisation (as with some of the Business Link-run services) or to one or more specialists within partner organisations. At this point, the SME accesses a range of advice on business strategy, planning and, in light of this, raising risk capital from a variety of sources.

 

Q8       What are the pros and cons of providing the specialist advice to SMEs in-house versus contracting it out to other organisations within the service provider partnership? What is the scope for involving individuals with relevant business experience (for example, former venture capitalists, business angels or corporate financiers) to provide advice on a sub-commercial pro bono basis?

  • Interface with equity finance suppliers: following the advice provision, many services also arrange introductions with equity suppliers, through networking with business angels and venture capital funds. Support for the SME may also continue through the negotiation process with potential financiers. On completion of a capital-raising exercise, many service providers will charge a small percentage of the money raised as a contingent success fee.

 

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Q9       What are the typical fee structures used in ‘investment ready’ services? How common are success-contingent fees and equity stakes in lieu of cash fees? For publicly supported services, what is the typical level of subsidy per SME client obtaining advice?

Government strategy for improving SME ‘investment readiness’

 

19.             The SBS is already committed to take forward policy delivery in this area. It will be doing this in consultation with the Small Business Investment Taskforce (SBIT) and market practitioners. An Executive Sub-Group of the SBIT has been created to examine the related issues of investment readiness and financial management. The Sub-Group will be involved in the analysis of responses to this consultation document and will also take part in the assessment of proposals to enhance and spread best practice.   

  

20.             This note, and the discussion stimulated by it, should help the SBS refine analysis on:

  • the current market,

  • coverage of existing services,

  • potential gaps in the provision of ‘investment readiness’ advice,

  • effective mechanisms to link SMEs with advice providers.

The SBS and Treasury will also be considering the ‘feedback loop’ between supporting the demand side (advice and mentoring to enterprises) and incentivising the supply of risk capital (e.g. through Enterprise Investment Scheme, Venture Capital Trusts, capital gains tax incentives, and publicly-supported Regional Venture Capital Funds). Finally, Government will also look internationally at policy approaches and best practice overseas.

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21.             There are four main approaches which the Government could take  in order to enhance the current service to SMEs:

  • For regions which do not at present have any publicly-supported ‘investment readiness’ service accessible to a wide range of SMEs, the Government could work with regional partners in the private sector, including Business Links where appropriate, to help catalyse the creation of such a service. The aim would be to build on best practice learnt in other UK regions.

  • Wiith respect to existing services, the Government could support a widening of the service to encompass a broader target group of SMEs. This might make advice more accessible to SMEs which are potentially looking to raise capital in the ‘equity gap’ (first round external financing of between £100,000 and £0.5m). Additional Government support could help make economic a service which would otherwise be too costly given fixed costs and the relatively small amounts of capital involved.

  • The Government could also support the widening of the referral network for existing services, helping to bring in more partners and creating incentives for them to make informed referrals of their SME clients. This could help increase the throughput of the service, improve referral efficiency within a region, and may help reduce unit costs by improving deal flow.

  • Finally, the Government could support the involvement of a wider range of specialist advisers in existing ‘investment readiness’ services. This could help bring extra professional expertise to bear in helping a larger group of SMEs.

In the case of all of the above approaches, the Government would aim to work with the Regional Development Agencies (RDAs) who have the overarching objective of improving the environment for enterprise growth within their region through coordinating a range of business support activities.

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Q10     Views are invited on the relative merits of Government action along the lines outlined above.

Next steps

22.             The Government intends to take forward policy design and implementation to the following timetable:

  • April/May: consultation with market practitioners, RDAs, Business Links and others and further refinement of SBS analysis of current market coverage and the scope for and design of further Government support.

  • May/June: SBS to invite formal tenders against a more developed specification, for proposals to enhance and spread best practice in the provision of ‘investment readiness’ services to SMEs whose access to such services would otherwise be restricted.

  • July / August: SBS assessment of bids and announcement of proposals to receive initial backing.

  • September / December: further SBS analysis of market coverage and of early results of SBS-supported projects.

  • First half 2002: SBS to invite tenders for a national programme of regional services, informed by evidence from market developments and the results of the summer 2001 pilot projects.
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23.             Responses to this document should be sent to:

Paul Kenny
Small Business Service
Investment Directorate
St Mary’s House
C/o Moorfoot
SHEFFIELD S1 4PQ

Paul.Kenny@sbs.gsi.gov.uk

 

by 11 May 2001. Further copies of this document are available on the following SBS websites:

www.businessadviceonline.org/consult

www.sbs.gov.uk/consultations/

and on the Treasury website at:

www.hm-treasury.gov.uk



[1]               BVCA Report on Investment Activity 1999. Venture capital defined as: start-up, other early stage, expansion, refinancing bank debt and secondary purchase. This definition excludes management buy-out and buy-in transactions.

[2]               Mason and Harrison (1999) Public policy and the development of the informal venture capital market in Cowling (ed.) Industrial Policy in Europe

[3]               Inland Revenue Statistics 2000

[4]                 WM/BVCA Venture Capital and Private Equity Performance Measurement Survey 1999

[5]               Harding (1999) Venture Capital and Regional Development, IPPR

 

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